On July 30, Blake Shelton will ship a sultry new single to country radio: “Turnin’ Me On.”

The new tune, which Blake co-penned with Jessi Alexander and Josh Osborne, follows the release of No. 1 single, “I’ll Name the Dogs,” and No. 3 single, “I Lived It,” from his 2017 album, Texoma Shore.

“We’re sitting on my bus one day early in 2017 and I think I was in Baton Rouge,” said Blake. “I was up there alone and I had my guitar, started playing a little melody that I was hearing in my head and next thing you know I started writing a song. I wrote a verse, then I wrote a chorus, then I realized it was going somewhere and I felt good about it. Like I always [have] in the last couple of years, I called up my friend Jessi Alexander and said, ‘Man, I think I’m onto something and I need somebody way better than me to try to bring this thing home.’ She and I and Josh Osborne ended up writing this song, I’m super proud of it—and it’s not hard to figure out who this song is about.”

Blake, of course, is referencing his girlfriend Gwen Stefani. In the new tune, Blake croons “And when my body’s beside hers / There ain’t no turning back / She’s Revlon red in the blackest night / Lighting up the room in the world just like she’s turnin’ me on.”

Gwen has been a longtime spokesperson for Revlon cosmetics.

Listen to “Turnin’ Me On” below.